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UAE cyclist training on a desert road at sunset – sports video production UAE by Stache DXB Media

Government & sport

UAE Ministry of Sports — World Sports Summit keynote and Elite Sports “Numbers Don’t Lie” brand video

CLIENT: UAE Ministry of Sports

SCOPE: Video Production, Campaign Content, Event Coverage, Presentation Design

PROJECTS: World Sports Summit Minister’s Keynote and Elite Sports “Numbers Don’t Lie”

Equestrian athlete riding under a stormy sky – Elite Sports brand video for the UAE Ministry of SportsElite athletes
UAE passport held at an airport arrivals hall – athletes travelling to training campsOn the road

Ministry of Sports

Government & sport

CLIENT: UAE Ministry of Sports

Telling the story of UAE athletics with the energy and urgency it deserves. For the UAE Ministry of Sports, Stache DXB Media delivered high-impact video content built to inspire and inform.

From covering the Minister’s keynote at the World Sports Summit to producing the Elite Sports brand video “Numbers Don’t Lie,” our team delivered on time, to a high standard, and with work that resonated widely.

From the summit stage to the field

Two projects, both delivered with the energy UAE sport deserves.

  1. 01

    The keynote brief

    The Minister’s exact requirements, under serious time pressure.

  2. 02

    Built from the ground up

    A presentation designed for the World Sports Summit.

  3. 03

    Summit coverage

    The Minister’s speech covered on the day.

  4. 04

    Premier facilities

    The Elite Sports brand video, shot across the UAE.

  5. 05

    Numbers Don’t Lie

    A standout film that drew strong praise across the board.

  • Video production
  • Event coverage
  • Presentation design
  • Campaign content
Frame from the Numbers Don’t Lie video: 22 international and domestic training camps

Client:
UAE Ministry of Sports

The challenge:

Build the Minister’s World Sports Summit presentation from the ground up, under serious time pressure and to exact requirements, and tell the story of UAE elite sport in a way that proves its impact.

What we did:

  • Covered the Minister’s speech at the World Sports Summit
  • Built the accompanying presentation from the ground up
  • Produced and executed the Elite Sports brand video, shot across premier facilities in the UAE

The result:

A presentation delivered on time and to a high standard, contributing to a successful summit appearance, and a brand video that resonated widely and drew strong praise across the board.

Two projects,
one standard

High-impact work for the UAE Ministry of Sports, built to inspire and inform.

  • 01

    World Sports Summit

    Minister’s keynote

    Stache DXB Media was entrusted with covering the Minister’s speech at the World Sports Summit and building the accompanying presentation from the ground up. Despite the tight turnaround, it was delivered on time and to a high standard.

  • 02

    Elite Sports

    Numbers Don’t Lie

    For the Elite Sports sector under the Ministry of Sports, we produced a professional brand video shot across premier facilities in the UAE — a video that didn’t just promote the brand, but proved its impact.

Numbers don’t lie.

A brand video that didn’t just promote Elite Sports, but proved its impact.

Ready to make your brand impossible to ignore?

Let’s talk.