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Mercedes-AMG GT3 race car at golden hour during the 24H Dubai – automotive social media management UAE by Stache DXB Media

Automotive

Gargash Mercedes-Benz — Mercedes-Benz Dubai marketing campaign

CLIENT: Gargash Mercedes-Benz, UAE

SCOPE: Social Strategy, Content Production, Community Management, Performance Marketing

DELIVERED: Polished video content, monthly calendars and the launch of the brand’s newest service center

Mercedes-Benz Certified vehicles in the Gargash showroom – Mercedes-Benz Dubai marketing campaignShowroom
Mercedes-AMG key handover – luxury car brand campaign in DubaiHandover
Hand on a Mercedes-AMG steering wheel drive-mode dial – polished automotive video contentBehind the wheel

Gargash
Mercedes-Benz

Automotive

CLIENT: Gargash Mercedes-Benz, UAE

As Gargash Mercedes-Benz’s automotive social media management partner in the UAE, we led social strategy, content production, and community management — delivering polished video content and consistent monthly calendars that matched the prestige of the brand.

The highlight of this Mercedes-Benz Dubai marketing campaign: spearheading the launch of the brand’s newest service center, the largest of its kind in the Middle East. As a luxury car brand campaign in Dubai, it brought the scale and significance of the opening to life across social — a case in performance marketing for automotive brands that helped position the launch as a landmark moment for Mercedes-Benz Gargash Dubai and the region.

Always on, built to launch

Month-to-month social that matched the brand, with a landmark launch at its peak.

  1. 01

    Social strategy

    Leading the direction of the brand’s social presence.

  2. 02

    Monthly calendars

    Consistent planning that matched the brand’s prestige.

  3. 03

    Video content

    Polished production for every platform.

  4. 04

    Community management

    Keeping the conversation with the audience going.

  5. 05

    The launch

    The newest service center, largest of its kind in the Middle East.

  • Social strategy
  • Content production
  • Community management
  • Performance marketing

Client:
Gargash Mercedes-Benz

The challenge:

Launch the brand’s newest service center — the largest of its kind in the Middle East — across social, while keeping everyday content true to the prestige of the brand.

What we did:

  • Led social strategy, content production, and community management
  • Delivered polished video content and consistent monthly calendars
  • Spearheaded the service center launch, bringing its scale and significance to life across social

The result:

A case in performance marketing for automotive brands that positioned the launch as a landmark moment for Mercedes-Benz Gargash Dubai and the region.

Creative that
matches the badge

Social creative built to match the prestige of the Mercedes-Benz name, post after post.

Gargash Mercedes-Benz G-Class social creative: Built for the country of dreams
Mercedes-Benz social creative: That’s how dreams are born

A landmark moment for the region.

The launch of the largest service center of its kind in the Middle East, brought to life across social.

Ready to make your brand impossible to ignore?

Let’s talk.